Arlin Jordin Washington | Sneakers’ history from a commodity to the cultural image
Arlin Jordin Washington said in previous decades, sneakers were used as a symbol of
athleticism. The primary function of the sneakers was to become a modern
product. People use it as a desired object. Sneakers are a cultural icon in
sportswear, street style, and catwalk fashion. The global sneaker market share
in recent years has grown to the US $ 79 billion. The sneaker market is
expected to reach the US $120 billion by 2026. Arlin Jordin Washington said with this
considerable growth, sneaker-making companies will soon consider big
businesses. The shoe is becoming a cultural icon of our times because of
various reasons.
User comfort
There is a change in using sneakers
as compared to the last decade. People are no more eager to use formal shoes in
the workplace. They are not looking only at athletes wearing sneakers. The
British etiquette expert Delbert stated that people need to use socially
accepted shoes on intelligent casual occasions.
The increasing trend of wearing
sneakers, there is a significant impact on society. People are using sneakers
not only as casual wear but as an icon to show their social image. There is a
significant increase in sneakers sales as users feel comfortable. They like
loungewear and flat shoes like sneakers Arlin Jordin Washington
added.
In the last decades, sneakers were
produced as a niche; now, this niche is converted into the fashion industry.
Now footwear is the biggest selling category, and it significantly contributes
to the online luxury market. There are many fashion brands in this industry.
Gucci is a famous brand. Balenciaga is the biggest seller in the sneaker
market, and the growth is unstoppable.
Tennis to track
John Boyd founded the Liverpool
Rubber Company in the 1830s. This is the earliest company to produce sports
shoes for players. In the 19th century, industrial growth and social change
occurred when people participated in sports. With the growth in lawn tennis
players and audiences, a need for more specialized footwear has been raised. In
1929, Dunlop introduced a new Green Flash model.
Arlin Jordin Washington further added that the other significant sports shoe was
designed for football and basketball. The main icons in the shoe industry are
Adidas and Nike, which created sneaker evaluations from sports to the fashion
and style industry. In 1971, Nike became Nike Inc. and started producing
specialized shoes for running. The first commercial design made by Nike was
Cortex for running.
The commercialization era
The value of the global sneaker
market has been increasing. In 2019, this global value was US$6 billion
forecasted as US$30 billion by 2030. The trade values have increased with the
growing presence of sneakers in the international market. Nike and Adidas
release limited-edition shoes every year. They associated their brands with
celebrities, hip-hop stars, or athletes.
Arlin Jordin Washington said now sneakers are recognized as a social and cultural
icon. People wear sneakers not only for casual wear but also for social
gatherings, running, and sports. There is a lucrative sneaker resale market
with a new cult of sneaker enthusiasts. From sports to fashion, sneakers have
dominated the consumer market.
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